Every month in the world of SEO something new seems to shake up the scene and force us to reevaluate our priorities.
The best practices in 2012 don’t have much in common with best practices today, yet we still think that many of today’s best practices will be completely relevant for the foreseeable time.
In 2015, we witnessed a host of changes to the SEO landscape, from tweaks to ranking factors to shifts in potential visibility. In 2016, the expert in brandon seo said he was anticipating more changes along these lines.
By looking back, we can determine Google’s and Yahoo’s priorities, and use those to estimate the changes that are around the bend.
Social media will become more important for search visibility
Right now, social media probably plays a small role in directly influencing your rankings, though it probably plays strong indirect roles in doing so.
Greater social signals can help you rank higher, but for the better part social media serves as just another great channel to generate more traffic for your site.
As this trend continues into 2016, posting on social media will continue to grow in importance to search visibility, though probably not in direct relations to your site’s rankings.
‘Desktop-focused SEO’ will begin its descent into irrelevancy
In 2015, mobile traffic finally surpassed desktop traffic, and Google released its so-called “Mobilegeddon” update to phase out any sites that weren’t optimized for mobile devices. 2015 was the year mobile became the dominant form of web traffic, and 2013 will be a continuation the geddon
Google’s own John Mueller stated this year that mobile-only sites (i.e., sites without a dedicated desktop version) suffer no ranking penalty.
Google has all but abandoned desktop-focused mississippi brandon SEO, and you should too as we move into 2016.
Information-based content traffic will cease
Content that provides general information is becoming obsolete. This is in part due to the fact that online content is becoming oversaturated, but even more so due to new technological developments like the Google Knowledge Graph and Windows’ Cortana.
Digital assistants and advanced algorithms can now give users immediate information without ever routing them to an external site.
Instead of trying to write about that general information, shoot for more niche, unique topics.
External links will change
External links have been shrinking in importance for the past three years or so, but new forms of link building have arisen. Brand mentions, which don’t use any explicit link, and off-site reviews are serving as new forms of off-site authority building.
Even newer forms of link building, like links to specific sections within apps, will grow in importance in 2016.
Local SEO will evolve further
The big local SEO shakeup in 2015 was the introduction of the local 3-pack, but thanks to increased interest in wearable technology, greater activity of local businesses, and general consumer needs, expect to see more local SEO changes in 2016.
Reviews and local citations will become more important, and geographic-based searches will become even more specific, serving at the neighborhood level instead of a city or region.